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Railways News 11-2017

Environmental ambassador

DB Cargo kicks off its “green november” with new e-locomotive branding

What could be better suited to the task of promoting sustainable rail freight transport than an electric locomotive? The design came about as part of the “Rail Club” during the “transport logistic” trade fair in Munich in May 2017, where DB Cargo organised a brainstorming event with their customers. Ideas on the topic of “Why is our environment worth protecting?” were gathered and were implemented graphically and fed into the e-locomotive’s branding design. That locomotive now serves as an ambassador for DB Cargo’s sustainable rail freight transport services and climate-friendly eco solutions.

Lokbranding

This autumn, Deutsche Bahn is putting the focus on the environment. DB Cargo will also be promoting its climate-friendly logistics services in order to draw attention to an important point: rail freight transport reduces CO2 emissions by around 80 per cent compared to road transport. Furthermore, customers can carry out their transport operations completely CO2-free in Germany and Austria with the DBeco plus product.

The rail company is also communicating its ambitious climate targets. After achieving the goals it had set for 2020 ahead of schedule, DB has now raised the bar once again. The company is aiming to reduce the specific CO2 emissions of all transports by more than half by 2030, compared to the 2006 figures.

Starting now, the striking DB Cargo locomotive will be travelling the length and breadth of Germany as an ambassador. Have you seen it? Then send us a photo at the following email address: umwelt-dbcargo@deutschebahn.com. All submissions will receive a small “green” gift. (mh)