Soft drinks produced by Coca-Cola Europacific Partners Germany (CCEP DE) are available throughout Germany. CCEP DE has 27 production and logistics facilities in the country for bottling, storing and distributing its beverages. DB Cargo is also involved: When short distribution routes can't be used, rail transport is an obvious option – for example, for long-distance transports exceeding 300 kilometres. For consumers, this combination of mostly short routes and additional transports by rail for longer distances is a clear example of sustainable logistics.
An eye-opening joint campaign
The partnership between CCEP DE and DB Cargo is an ideal way to raise awareness about green rail freight transport among consumers. The campaign is taking place right where they come into contact with Coca-Cola and other classics like Fanta, Sprite and mezzo mix: in around 1,500 beverage stores throughout Germany from late July to the end of October. In the stores, labels and signage inform customers about the partnership with the theme "Unterwegs zu mehr Klimaschutz" (On the way to a better climate). Buyers of selected promotional products from Coca-Cola can also win something: A total of 300 Deutsche Bahn travel vouchers worth EUR 49 each are being raffled.
High potential for emissions cuts in the logistics sector
CCEP aims to achieve net zero emissions along its entire value chain by 2040 in order to meet its commitment according to the science-based targets initiative (SBTi) for the 1.5-degree target of the Paris Climate Agreement. The company is taking action in various fields to reach this goal, including the successful partnership between CCEP DE and DB Cargo. From 2020 to 2022 alone, the two partners cut around five million truck kilometres and 3,000 tonnes of CO2 emissions by shifting transports to rail.
Environmentally friendly rail freight transport
CCEP aims to achieve net zero emissions along its entire value chain by 2040 in order to meet its commitment according to the science-based targets initiative (SBTi) for the 1.5-degree target of the Paris Climate Agreement. The company is taking action in various fields to reach this goal, including the successful partnership between CCEP DE and DB Cargo. From 2020 to 2022 alone, the two partners cut around five million truck kilometres and 3,000 tonnes of CO2 emissions by shifting transports to rail.
The Coca-Cola rail freight network
worked with DB Cargo to set up a rail freight network for long-distance transport. The result is an extensive network connecting numerous CCEP DE production and logistics sites and enabling a logistically sound round trip strategy for full and empty bottles. The first and last mile are covered by lorries using swap bodies, so the goods can be quickly and efficiently transferred from the lorries to the trains and back onto lorries at the destination.
Get in touch with our expert.
Kirsten Eckhoff
Customer advisor Coca-Cola, DB Cargo
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