Article: Why digital customer portals are becoming increasingly important
Digital transparency and the rapid availability of information are becoming increasingly important for companies in the logistics sector. At the same time, the demands placed on the management of complex transport chains are growing. Decisions often have to be made at short notice and are increasingly based on up-to-date data. Against this backdrop, digital customer portals are also gaining in importance in rail freight transport.
Today, companies expect easy access to information, digital communication channels and the ability to handle administrative processes as efficiently as possible. Customer portals can help to provide various applications and information centrally and simplify communication between customers and rail transport companies.
link2rail – DB Cargo’s digital customer portal
With link2rail, DB Cargo provides a digital customer portal that brings together various services and applications for rail freight transport. The aim is to offer customers centralised access to relevant information and digital services throughout the transport process.
The platform brings together various functions in one place – from order management and transport information to invoice viewing. This allows users to access various information and applications without having to switch between multiple systems.
A particular focus is on providing up-to-date transport information. Depending on the service, customers have access to information on the status of their shipments as well as other transport-related data. In addition, documents and invoicing records can be viewed and managed digitally.
In addition to the functions directly related to orders, link2rail includes further digital services that can support companies in planning and organising rail freight transport. These include, for example, information and planning tools, as well as freely accessible eServices relating to rail freight transport.
link2rail at a glance
Key features
- Order and booking management
- Transport information and shipment tracking
- Digital provision of invoices and billing data
- Information and planning tools
- Further digital eServices relating to rail freight transport
Potential benefits for customers
- Centralised access to various services and information
- Faster availability of relevant transport data
- Greater transparency regarding ongoing shipments
- Simplified access to contact persons and service offerings
- Access to available applications regardless of location or time
Digitalisation as an ongoing development process
The requirements for digital services are constantly evolving. For this reason, link2rail is also continuously being developed on the basis of customer feedback and expanded to include additional functions and applications. The aim is to further digitalise existing processes and gradually simplify access to information and services.
Digital customer portals can help to make information available more quickly, make processes more transparent and facilitate access to relevant services. They are therefore an important component of modern logistics processes and are also becoming increasingly significant in rail freight transport.