Stage
16. June 2025, 08:05 o'Clock
Article: Transformation in dialog: The #TRAFOmobile brings movement into the conversation
With the #TRAFOmobile, we create space for exchange and real proximity - directly on site, where the business is running. Transformation succeeds when we stay in dialog.
The logistics industry is facing profound changes, and at DB Cargo we are actively shaping these changes. New structures, focused teams and a strong commitment to sustainability and customer orientation are driving our transformation. But we recognize this: Technological and organizational adjustments alone are not enough.
Why the #TRAFOmobile?
We know that successful transformation can only be achieved together by staying in constant conversation. The #TRAFOmobile is therefore our key to personal exchange - it brings the dialog directly into everyday operations, where our colleagues work in shifts and on the front line. Here, it offers space for questions, honest feedback and a common understanding that goes beyond concepts.
What is the #TRAFOmobile?
The term #TRAFOmobil stands for 'transformation mobile' and refers to a mobile dialog unit that specifically visits the places where our colleagues work. It creates an open platform for personal discussions, ideas and exchanges, which are essential in times of change in order to stay directly involved in what is happening.
What does the dialog mean in concrete terms?
The first use of the #TRAFOmobile at the Halle site has clearly demonstrated the interest and benefits. While managers are in regular contact with their teams, these special events offer the opportunity to discuss the topic of transformation at DB Cargo in depth. Several managers are available to answer questions and take the time to talk at length about the future of the company.
TRAFOmobil on site: personal exchange about change, digitalization and cooperation in rail operations.
How does face-to-face communication complement digital channels?
While digital channels provide information, face-to-face conversations enable in-depth discussions, create trust and provide space for topics that cannot be adequately addressed in writing or digitally. The #TRAFOmobile is therefore a crucial building block for the successful transformation of DB Cargo, especially for those who drive the operational business on a daily basis.
Our common goal:
Transformation is a path that we walk together, through direct and understanding communication. With the #TRAFOmobile, we are bringing dialog directly to you as an integral part of our transformation process. Let's shape change together!
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